Established in 2007, 1xWager is a fast-growing company in the sports gambling space, with a platform centered on providing the maximum number of events and the best degree of localisation.
We caught up with the company’s Mind of Business Development Evgeniy Kiriushin to go over lessons learned in 2017, utilising sponsorship and sociable mass media opportunities in 2018, and planning for this summertime’s FIFA World Cup in Russia.
SBC: What are the biggest lessons discovered you have learned, and what exactly are your key targets for 2018?
EK: On the main one hand, the past yr for our company ended up being very extreme, but on the other hand it turned out to be rich in all sorts of accomplishments and, of course, lessons. As the most crucial thing, our technique for creating a bookmaker product with the utmost number of occasions, markets, and the highest chances has been worth it.
We understand that we established a very higher level for the whole bookmaker companies’ market and, first, for ourselves. It isn’t easy to provide bets on so many events in sports activities and live sections at such chances. I could say more; for some present bookmakers this is simply beyond their power. However, we have learnt (and the this past year only confirms it) that people need to offer customers only the best thing.
In many ways, our product is truly unique and is developing with an unprecedented quickness. I think that’s why users from worldwide choose our bookmaker company with increasing regularity.
The second important lesson for our company was that by developing a high-quality bookmaker product, you feel interesting not and then ordinary users, but also to companions who are ready to build their business in this field. This season, we observed a great interest in our system, so we’ve seriously considered the development of an independent b2b direction.
SBC: The World Glass is defined to provide a key battleground for bookmakers in 2018; considering that your platform has been translated in 49 dialects, do you consider localisation is a stick out feature for 1xWager?
EK: The World Glass is a significant event for any bookmaker company. Particularly when it takes put in place a country where you are the number one at the market. I think that people are ready because of this event and appearance forward to serious growth and attracting a wide array of users from all over the world.
Of course, now the actual fact that our platform is translated into 49 dialects (at the beginning of 2018 there will be 52 of these already), we have 24/7 support in 27 languages, it distinguishes us from competition. I can say that no bookmaker company can boast such a number of localizations and this level bahis siteleri mobil giriş adresleri of service. Certainly, this can be an outstanding feature of the platform, which will help us to develop success further.
SBC: You have placed great focus on offering more payment types and currencies than your competitors; how important is it to cater for different deposit and drawback preferences, particularly in the best CIS locations?
EK: Steady and various payment methods are a necessary part of the service of any bookmaker company. And the more of them – the more convenient it is for the user in virtually any market. Nowadays, we also exceed any competitor at the number of integrated payment systems.
We are always prepared to provide maximum quantity of methods to deposit a merchant account and withdraw for customers in any market. We think about this to be part of our global strategy; if in some place on the earth customers want to pay with stones or shells, we will be the first ever to provide customers with this service. Incidentally, we may also be the first to open up a bookmaker office on the Moon and Mars.
SBC: How will you effectively utilise your sponsorship of La Liga to market 1xBet products ahead of next summer months’s showpiece event?
EK: Next calendar year, we have very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship agreements with the British Premier League and lots of championships in Africa and Latin America. We promise you many surprises. As for the time of the 2018 World Glass, we will surely form our marketing activities taking this event into account.
SBC: Social media marketing has been earmarked as an essential component of World Glass promotion; is there a plan in place for 1xBet in this field?
EK: Of course, yes. As you can see, 1xBet is very active in the online marketing area. We spend plenty of effort and money on advertising using all popular networks and sites. Sadly, the possibilities of SMM-promotion for bookmakers are extremely limited in comparison with other styles of business. However, our company will use any opportunities in this field.